Fisijade - Rebranding

Rebranding project for Fisijade, a healthcare and wellbeing clinic. We worked on a refreshed and upgraded visual identity, and in a more relatable tone of voice, based on the brand's core values: proximity, compassion, personalization and reliability.

The new logo has a uniquely shaped stone ("jade") revealing a path, representing the constant and continuous care provided. A new mission statement also helped us communicate this values: "Aqui para cuidar the cada caminho", meaning "Here to look after each path".